Friday 28 October 2016

Importance of having Mobile Applications in the Business of Education:

For the ones who have been living on Mars or anywhere but Earth, it would come as a surprise that education has been transformed into a flourishing business, and alongside, it has inculcated technology to make the financial returns lavish. Now, technology has become an integral part of education, and given the access people have to peripheral devices, mobile applications based on various educational projects are taking the market by storm. From primary school to completing your thesis, there is nothing that isn’t available on mobile applications based on education. Given how on-demand services and mobile applications are replacing the conventional form of interface, and as more and more educational institutes embrace digitization of education, it becomes imperative to understand the importance of having mobile applications in the business of education.


What has made these mobile applications development critical to the business of education is feasibility and scalability. Turns out, with an internet connection, one can opt for any course offered in universities across the world. Alongside, with the comfort of your peripheral device, you can access these courses anywhere, thus eliminating any geographical constraints. Websites offering these courses have now taken to mobile applications to reach out to a greater number of users, they have been further enhanced by paid subscriptions along with the ones that are free, thus helping users with more choices. Through mobile applications, users and students are able to make better decisions when it comes to opting for a course, have instant access to all their educational material, and most importantly, don’t have to worry much about carrying their notebooks and references everywhere.

How is this achieved? Turns out, the idea behind the application is critical to its success. The course being offered, the manner in which they are being offered (videos, texts, etc.), and for the time duration they are being offered are critical to the students paying for these. Applications that offer more courses and assistance are generally downloaded more. Recently, Facebook collaborated with a leading educational giant from India, ‘Byju’s’, in order to reach out to more students looking for opportunities. Clearly, there are many takers for this form of education, especially in the developing economies where both infrastructure and manpower are lacking.

Along with the idea of the application, the UX and UI Design are also important. Many educational applications in the past have failed because they couldn’t come up with an impressive UX and UI Design. There is no point in offering multiple courses when users can’t traverse through each of them with ease or to have extensively researched course material when none of it can be projected through a great UI Design. Users not only seek information that is impeccable, but also the one that is easier to understand given the hardware platform in place.


Clearly, there has been a visible shift from the classroom teaching methods to digitized ones. Students tend to enjoy the latter more, given the flexibility it comes with. While on-demand services continue to dictate the market trends for now in terms of mobile applications, it would be interesting to see how the education sector makes any headway in order to establish itself firmly.

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